The Key Visual for this project is inspired by the carpet design of the Grand Copthorne Waterfront Hotel Singapore, featuring abstract art that reflects the flow of water. The use of blue and white in the Key Visual symbolizes water, while a touch of yellow represents joy, reinforcing this concept. Additionally, we chose a mix of calligraphy and ligature fonts to convey a modern yet classic aesthetic, perfectly capturing the elegance of a wedding event at this hotel.
The placement of the installation features abstract waves and floral line art, designed to complement the visual identity inspired by the wave motif in the key visual concept.
East Meet West Stationeries
A harmonious fusion of cultures, this collection draws inspiration from the charm of fortune cookies and the delicate folds of origami fortune cookies. Blending the elegance of modern chinoiserie with soft pink hues and floral accents, it captures a balance between tradition and contemporary design. Each piece evokes a sense of meaningful connection — modern in aesthetic, yet rooted in heritage.
Year: 2023
Deliverables: Visual Identity, Pre-event Marketing, Stationeries & Signage
Wedding Conceptor & Stylist: TWE
Marketing Planning: Caroline & Putri
Graphic Designer: Amanda
Motion Graphic: Dhani & Axel
Work done under TGD. All rights reserved
