The key visual for "Love in Bloom" blends sophistication and softness. Modern hand-drawn florals are the focal point, painted in subtle blush tones that add romantic depth. The blush texture gives an organic feel, while the typography combines a refined serif font for classic luxury with modern calligraphy for elegance and intimacy. Gold foil adds a touch of sparkle without overpowering the design.
The composition strikes a balance between artistic expression and timeless opulence, making "Love in Bloom" reflect the luxurious and romantic essence of weddings at Four Seasons Singapore.
The composition strikes a balance between artistic expression and timeless opulence, making "Love in Bloom" reflect the luxurious and romantic essence of weddings at Four Seasons Singapore.
Social media interaction is used as a marketing strategy to engage the audience through a quiz about their preferred bridal style. This fun, interactive approach helps potential clients connect with the brand while providing insights into their tastes. It also boosts engagement and visibility, making the audience feel more involved in the wedding planning process.
Year: 2019
Deliverables: Visual Identity, Pre-event Marketing, Stationeries & Signage
Wedding Conceptor & Stylist: TWE
Graphic Designer: Amanda
Social Media: Amanda & Emmalyne
Work done under TGD. All rights reserved